eike kienecker

The decisive factor is the selection of employees, which are used for employer branding. They should be highly communicative, proactive, be focused on effectivity and inquisitive team players with ideas from the growth areas of the company. Send your best people with their working experiences into the internet as cinematic ambassadors!

The question of who you want to reach with your film is also vital. The use of employer branding films using this concept is primarily intended for use within social media, where it should obtain the interest of future talent for your company. The appeal is therefore younger than in a promotional film that would be created with a focus on products.

Before filming, alongside the correct choice for your protaganist, you should consider where your priorities lie: In the portrayal of your employees/future talent or within an image depiction of your company . These factors change the dramaturgy of the film and the selection of scenes. If you would you like to focus on the presentation of the company, the working environment would be the ideal film location. If your focus lies on the characterization of an ideal employee, other regional or private plot locations can be selected. continue