eike kienecker

According to the results of the ARD / ZDF Online Study 2010 (see "Media Perspectives" 7-8/2010) about 50 million Germans are online meanwhile. The active internet users consist of 71 percent women and 76 percent men. 76 percent of the German Internet users are on the net daily. Thus, the reach of the Internet is almost comparable to that of television.

This is particularly pronounced among young people. After the current Bitkom Youth 2.0 study from 01/26/2011 regarding the daily usage of the internet, every second person under 30 years of age is online approx. 140 minutes a day. And rising. While the 10 - 15 year olds mainly watch TV and DVD, adolescants between 16 and 18 years old spend more time on the internet than in front of the TV. The affinity for the Internet rises with age while the tendency for television consumption decreases.

But most young people do not surf for fun. 87% of 16-18 year old users tend to look for information on schools and education. 81% specifically target video content, which opens up issues in a very short time (see figure). 74% of all adolescants use social networks. Especially girls. They are usually active in two communities (Schüler-VZ or Facebook). continue