Employer branding film - an ideal ambassador
Therefore it seems natural for a company to address future talent on the Internet. Homepages offer every possibility to position the own company as an employer brand. The challenge is to capture the interest of teenagers with these sites, even to direct them on to the homepage of the company. In addition to an employer branding campaign on a homepage it is therefore advisable to have an employer branding film, which acts as a cinematic ambassador of the company in social media and on video sites.
Such a film is an extremely important tool for all recruiting activities and is primarily a permanent, continuously available image carrier on the net! The goal is to position the company so appealingly within 2 minutes that the viewer gets a lasting impression of it -and looks at the company`s homepage.
On the company website, the user finally finds the requested information with texts, statistics, pictures and interviews. Of course the future talent will find more profound information on philosophy, culture, work ethic and the goals of the company. continue
